Branding Yourself, Selling Yourself!

November 1st, 2007 |

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Wikipedia states that a brand includes a name, logo, slogan, and/or design scheme associated with a product or service. A brand is a symbolic embodiment of all the information connected to the product or service and serves to create associations and expectations around it. Brand recognition is created by the use of the product or service and through the influence of advertising, design, and media.

The personal brand you project affects the decisions others make as to your ability, intelligence and character. It can determine whether they want to do business with you or not. The way you dress (and act) makes a remarkable impact on the people you meet professionally and socially. Therefore, first impressions are important, because it will affect how people see you.

We humans use our eyes to think. A study done at UCLA study says that 85% of all decisions are made with our eyes. That’s right: What you see visually has the most impact.

If your personal brand is not professional, attractive, attracting and congruous, you will be passed over – guaranteed. It’s essential that you develop your own well-thought-out personal brand. This will allow you to have a greater influence on others, to attract more business, to be competitive and be more successful.

Sell yourself (your brand) first, before you sell anything — your product, company or service. When you brand yourself correctly, you shift the balance of power in your favor. You are seen as more desirable and in demand.

Large, successful companies understand the power of “branding” a product. A lot of time, energy and money goes into creating a “brand” that is eye catching and appealing enough to sell their product to the consumer market. They want to make sure that the buyer has a strong connection with that brand.

Think of yourself as a company with one employee — you.

How much time, energy and money have you spent in developing a “personal brand”? One that is unique enough to sell through to your market?

A person or company with a well-defined “personal brand” has more status and a tremendous advantage over the competition in the market place. And with a great “personal brand”, you are already half sold and far above your competition.

Here is something I found I thought might give you a good description: