The Profit Shack

Should you use video on your website? That’s a question that a lot of people are asking. Some are for, others against. Experienced advertisers will tell you that a website with video has a higher conversion rate than one without. This is true. However, you must also take into consideration the negative response from viewers who may not appreciate the shock of having a video start playing without their consent. The Internet Marketing arena is one of the first places where new ideas converge. The ability to record and upload video has had a great impact on it. Digital media is easy to create and simple to upload. It is everywhere. Some social sites like YouTube.com are dedicated to user created video. Although video marketing is only a small portion of overall Internet Advertising, there is a lot of excitement surrounding it. More than a quarter of the Internet users watch at least one video weekly via the Internet. It is a SHARETHIS.addEntry({ title: "Should you use video on your website?", url: "http://www.theprofitshack.com/2008/01/28/should-you-use-video-on-your-website/" }); Read More →

Pay Per Click (PPC) is a form of advertising that many new businesses shy away from, mostly due to lack of understanding. What is it and how can it help your business? That’s a question that deserves a solid answer. Pay Per Click (PPC) is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad link on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on the search engines. Let’s break it down. SHARETHIS.addEntry({ title: "PPC Advertising and Your Business", url: "http://www.theprofitshack.com/2008/01/26/ppc-advertising-and-your-business/" }); Read More →

Have you ever had toolbars load themselves, or icons appear on your computer without your consent? If so, then you’ve encountered spyware. But what can you do about it? Spyware is defined as: computer software that is installed on a personal computer without the user’s knowledge to intercept or take partial control over the user’s interaction with the computer. Another name for it is privacy-invasive software. The fact that it is installed with out user consent is what earns it the term spyware. Spyware comes in many different forms. SHARETHIS.addEntry({ title: "Spyware and Your PC", url: "http://www.theprofitshack.com/2008/01/18/spyware-and-your-pc/" }); Read More →