The Profit Shack

Should you use video on your website?

That’s a question that a lot of people are asking. Some are for, others against. Experienced advertisers will tell you that a website with video has a higher conversion rate than one without. This is true. However, you must also take into consideration the negative response from viewers who may not appreciate the shock of having a video start playing without their consent.

The Internet Marketing arena is one of the first places where new ideas converge. The ability to record and upload video has had a great impact on it. Digital media is easy to create and simple to upload. It is everywhere. Some social sites like YouTube.com are dedicated to user created video.

Although video marketing is only a small portion of overall Internet Advertising, there is a lot of excitement surrounding it. More than a quarter of the Internet users watch at least one video weekly via the Internet. It is a rapidly growing market.

If you want to benefit from the wave of video success:

· Keep in mind that you are presenting information to a real person via this media.

· Keep your message short and to the point. Video is a great way to brand your name and face, earning recognition.

· Remember that people watch video to be entertained. If your advertisement keeps their attention, while promoting your product it is a success!

Overall, only you can determine if video will enhance your sales page or web site. Internet users are interested in content over flash, and can make their feelings known with one click of the mouse as they click off of your site and onto one that gives them what they want.

Easy Web Video can get your videos up and running in 5 minutes. You make the video and the software compresses it to Internet ready size and generates the HTML necessary to post it to your website.

Find out how easy it is to put video on your website! Click here

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