The Profit Shack

Search Engine Optimization Basics – Lesson 2

In the last post we talked a little bit about what search engine optimization is an how it can help you. In this issue we are going to talk about how search engines spiders collect and analyze data to index websites.

Since you made the wise decision to subscribe to this newsletter I assume you understand the power of having high rankings in the search engines.

As we discussed in the last issue good SEO can literally make your website visible to millions of potential visitors online which can ultimately lead to increased traffic, sales and income.

You can use SEO to become highly successful in any subject that you are interested in. There a many techniques that you can use to get your website listed and ranked well so that it can be found by people all over the world.

Search engines run programs called spiders also referred to as web crawlers, which go out every day and scour web pages all over the world to identify and catalog content. They also look for other links that they can scan later.

Spiders are very busy. As they go out and do their job everyday they send the results of the scans back to the search engine which often uses an algorithm to break down the information, analyze it and eventually catalog it. If the spiders visit a site and find a link to a new page or site, the links are stored for future visits.

Over time other spiders will continue to crawl through the links indexing and storing data as they go. The more links from other sites and pages that lead to your website the more frequently you will receive crawls and visits to your website.

Search engines generally view a combination of more than 200 factors to identify the right pages that must rank for certain queries. Factors include information contained in the web pages or on-page factors like title heading and page content. Off-site factors may also be included. The factors include the words used to link back to you, the reputation of the page linking to you and the duration of time the link has been present. Both off-site and on-site factors determine the search engine rankings.

When you create your website do your best to make it easy to navigate. This will make it easier for the search engines and your human visitors will find it. Try to organize the website into clean, well labeled sections.

Having good site architecture provides you with many advantages like:

• Easy expansion – as your business grows your website will grow with it.
• Easy navigation – less frustrations for your visitors and better search engine rankings.
• Easy maintenance – frees up your time for more important things like SEO.

Keyword relevance is another very important factor that the search engines consider when they spider your site and it is an essential part of optimizing your site if you want to get good rankings.

Always be on the look out for good keywords that pertain to your chosen topic. That way visitors can easily find you through the title and content if you include the right keywords and secondary terms that pertain to your chosen topic.

There are many keyword generating tools and other online programs that will help you  seek out the best key words for your website. To find one all you have to do is  type “keyword tool” in to your favorite search engine and you will find many to choose from.

When it comes to understanding when and which keywords to use there are many things to consider. Like the use of plural or singular terms, the order of words and how many keywords you should use your content.

Which, is exactly what we will be talking about in the next post. So make sure you look for it soon and you will learn how choose good keywords for your site SEO.

Grab Your Free Copy of “7 Days To Complete Search Engine Domination” course and you’ll discover  the secret to getting listedin Google in under 48 hours, plus how you can skyrocket your website to the top of search engines with off page optimization! Click Here Now!

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