Niche marketing is simply selecting a targeted market and fulfilling the needs.  It sounds simple enough, but how do you do that? The first step is selecting the specialized group that you wish to market.  Whether it is teenagers, people from Australia, video gamers, or what ever, you may research several markets before making your choice. When making your selection, you want to check how much competition there is, as well as how profitable the potential market is.  You would not want to market large ticket items to seven year olds, unless you are relying on their parents to purchase the your... (Read More ...)